Conference Day One: May 14th, 2024

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Steve Rudderham

Head of Global Business Services
Carrier

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Jackie Crockford

VP, Global Business Services
AstraZenca

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Richard Williams

VP, Finance Strategic Initiatives
Mars Global Services

1:10 pm - 1:35 pm Keynote Case Study: Value Re-invention & GBS Transformation Beyond Technology Deployment

Rod Lindsay - Vice President, Global Business Services, Nokia

Few companies have experienced rise, fall and business transformation quite like Nokia. How is the spirit of value reinvention and resilience reflected in their GBS transformation? With all the focus on technology, AI, ML and Digitalisation, what is needed for fundamental value creation? Join this inspirational and insightful keynote session to learn about the remarkable GBS transformation journey from Nokia: 

·       Nokia’s journey of business reinvention and GBS transformation

·       Why is GBS/SSO in a pivotal position with the current market and corporate dynamics?

·       How is technology development and implementation speed impacting our environments and our mindsets on new skillsets?

·       Sharing good examples of value creation using technology-leading projects and mindset paradigm changes

·       How do you know you are still in the right job? Sharing the conclusions from three decades of transformation

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Rod Lindsay

Vice President, Global Business Services
Nokia

·       Digital Steering Excellence: operationalisation of the digital strategy in a holistic digital ecosystem

·       Elevate with Digital Services: generate value with digital and solutions and relevant expertise

·       Master the New End-to-End: upscale through GenAI and microtransactions

·       Digital Backbone Reinvented: integrated processes on a unified platform



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Niklas Oldiges

Finance & GBS Practice Lead Partner Europe West
EY

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Maria Saggese

GBS Solution Lead Partner Global & EMEIA
EY

2:05 pm - 2:35 pm A Business Roundtable on Enterprise Transformation: Harnessing the Combined Power of CIO and GBS in the Age of Gen AI

Caroline Basyn - Chief Digital and Information Officer, The Adecco Group
Jan Babst - Group CIO and Global Business Services, OMV

In this groundbreaking session, we invite the key stakeholders of enterprise transformation to share their insights on where they see enterprise transformation heading and the role of GBS and shared services in delivering that transformation. We will get to walk in the shoes of both CIOs and GBS Leaders as they confront enterprise transformation in the age of Generative AI, asking them the key questions that will shape how we reinvent our value creation for the future.

·       What does enterprise transformation mean for CIOs and GBS Leaders? What is the blueprint for your transformation strategy?

·       What is the renewed relationship between the CIOs and GBS leaders in the age of AI?

·       What do you see as the future role of GBS in supporting enterprise transformation? 

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Caroline Basyn

Chief Digital and Information Officer
The Adecco Group

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Jan Babst

Group CIO and Global Business Services
OMV

2:35 pm - 3:05 pm Investing in Inhouse Competences to Support Business Process Transformation and Build Competitive Advantages

Priyambhu Arya - CEO, ArcelorMittal Business Center of Excellence

During the session both the CEO of one of ArcelorMittal production plants and the CIO of ArcelorMittal Europe Flat Products are invited to share their reflections on perpetual market challenges and our readiness for meeting them.

• Inhouse development vs purchase from the market.

• Is market ready to offer complex tailored-made business solutions?

• Newly developed opportunities and business services powered by modern technologies – time to keep up!

• How to leverage our unique competencies to support consulting services within the BPO/GBS industry.

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Priyambhu Arya

CEO
ArcelorMittal Business Center of Excellence

3:05 pm - 3:30 pm Networking Break

That’s a lot of great inspiration already and we’ve only just got the show started! Head over to the buzzing exhibition floor to speak to partners, hear their value propositions, or simply have a friendly conversation!

 

We have also packed in some fun activities for you during all the breaks. There are various group meetings, clinics and exercises for you to build your process and branding muscles through these fun activities! Find the activity that would add the most value to you:

·        Process Clinics (bring your questions to get them answered by our panel of experts)

·        A fun exercise to rewrite your shared services mission statement

·        Employer branding proposition

·        Meet a mentor

BACK TO BASICS: SHARED SERVICES FOR BEGINNERS CONFERENCE

3:30 pm - 4:00 pm Exploring The Roads Less Travelled: Lift and Shift vs. Transform and Shift - Which Model is Optimal for Your GBS Launch?
Fatih Ozturk - Head of GBS Center Wroclaw, Managing Director, Boehringer Ingelheim Business Services
Marcel Baalhuis - Head of Global Business Services (GBS), Agfa

While Lift and Shift appears to be the most common and straightforward approach to launching your shared services and GBS, it doesn’t have to be the only route to success. This session will share insights from leaders who have taken different approaches, providing a pathway to success in each scenario and particularly, showcasing the roads that are less travelled by industry standards.

·       Not a typical labour arbitrage journey: Agfa’s lift and shift transformation to build a global GBS footprint as the basecamp for climbing the transformation peak

·       Boehringer Ingelheim’s Transform and Shift Journey focusing on systems and process standardisation and unification 

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Fatih Ozturk

Head of GBS Center Wroclaw, Managing Director
Boehringer Ingelheim Business Services

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Marcel Baalhuis

Head of Global Business Services (GBS)
Agfa

BACK TO BASICS: SHARED SERVICES FOR BEGINNERS CONFERENCE

4:00 pm - 4:30 pm Panel Discussion: Driving Standardisation and Efficiency Across Diverse Organisations
Mira Viswanathan - GBS & Finance Transformation Programme Office Director, Imperial Brands PLC
Chris Gunning - Head of Service Enablement, Global Finance Operations, Nielsen IQ

Centralisation and standardisation are the key steps for driving efficiency in the early years of GBS establishment. Industry leaders will share unique challenges they have come across along the way to help those avoid these pitfalls:

·       Sharing unique experiences and challenges on building and maturing GBS for diverse organisations

·       The key strategies behind integration and migration, highlighting the cultural and operational challenges

·       Setting up the GBS as a central force in standardising processes and creating a centre of excellence for value creation

·       Exploring the role of technology, standardisation, and automation in creating efficiency within a consolidated business portfolio

·       Harmonising diverse ERP systems across multiple companies and understanding the challenges involved



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Mira Viswanathan

GBS & Finance Transformation Programme Office Director
Imperial Brands PLC

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Chris Gunning

Head of Service Enablement, Global Finance Operations
Nielsen IQ

SPLIT PLENARY: INTELLIGENT OPERATIONS

3:30 pm - 4:00 pm CASE STUDY: Leveraging Technology to Bring Global Finance Services to the Next Level
Osman Mia - Vice President and Chief Operating Officer of Global Finance Services, AstraZeneca

CASE STUDY: Leveraging Technology to Bring Global Finance Services to the Next Level

After successfully reinventing itself in their pipeline rebuild back in 2018, AstraZeneca has embarked on their ambitious global finance transformation to support and enable growth. This thought-provoking session will share the key strategies on the journey, highlighting the role of technology. Join to find out:

·       What have been the key steps to move from fragmented finance to building a foundation for value delivery?

·       How can we leverage key technologies such as digital twin and Generative AI to boost your transformation? What are the use cases?

·       How can we interrogate the data to enable real time decision making?

·       Ho do we build and embed digital skills to enable the next stage of value delivery at scale? 

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Osman Mia

Vice President and Chief Operating Officer of Global Finance Services
AstraZeneca

SPLIT PLENARY: INTELLIGENT OPERATIONS

4:00 pm - 4:30 pm Henkel's Strategic Journey Reinventing Productivity and Innovation through Analytics and AI Initiatives
Philipp Mischke - Global Head of GBS+ Digital Transformation, Henkel

With a core focus on building digital capabilities and harnessing the power of data, Henkel has brought together diverse talents under one roof, constituting 10% of its workforce in the data domain. Join this session to explore Henkel's approach in analytics, AI integration, and organisational optimisation.

·       Building a Centre of Excellence for Analytics to enable strategic transformation goals

·       Leading the Citizen Development program and embedding AI capabilities with a digital network

·       Creating specific platforms such as a knowledge fair for GBS  to support upskilling 

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Philipp Mischke

Global Head of GBS+ Digital Transformation
Henkel

BREAKOUT TRACK 1: GPO & END-TO-END TRANSFORMATION

3:30 pm - 4:00 pm CASE STUDY: Achieving End-to-End Transformation through Low Code (And AI)
Fernando Nunes - Intelligent Automation Product Owner and Senior Process Automation Architect, MAN Energy Solutions

Low code platforms are becoming the cornerstone for enterprise transformation, connecting SMEs and technologies like never before. In this session, we will hear the unique approach from MAN Energy Solutions on how they are fully leveraging the potential of low code and AI tools for different user profiles and developing a full government framework around that to make a true business impact. Join Fernando in this session to hear: 

·       A unique approach in providing different automation tools and flavors for different types of low code users

·       Sharing examples on how Low Code and AI can speed up up digital transformation

·       Developing a sound governance framework and strategy for low code adoption across the wider organisation

·       A practical view on how to robust AI-connected solutions that drive end-to-end transformation without a single line of code



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Fernando Nunes

Intelligent Automation Product Owner and Senior Process Automation Architect
MAN Energy Solutions

BREAKOUT TRACK 1: GPO & END-TO-END TRANSFORMATION

4:00 pm - 4:30 pm Panel Discussion: Designing, Launching, and Implementing GBS with an End-to-End Ambition - Experiences and Lessons Learned
Matthias Giebelstein - Head of Group Business Services, Unternehmensgruppe Theo Müller
Federico La Manna - Global Vice President, Finance and Business Transformation, ManpowerGroup

Launching a full end-to-end Global Business Services (GBS) model is a mega project that requires a huge amount of work and involves inherent risks. Getting it right from the beginning is crucial. This session brings together leaders who have recently been on that journey to share their experiences and lessons learned:

·       Concept & Governance: finding the right end -to-end concept and implement governance in (existing) target operating model

·       Designing for the right set up: analysing business processes and designing the end-to-end approach with the full business context in mind

·       Preparing for the change: has your end-to-end concept landed with your business?

·       Managing the change: addressing the key question of “why” and managing the impact pragmatically

·       Approaching the implementation: what comes first, and what are the key goals and objectives at different phases?

·       Recap: is the activity split still in line with end-to-end concept, was everything transferred group wide?

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Matthias Giebelstein

Head of Group Business Services
Unternehmensgruppe Theo Müller

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Federico La Manna

Global Vice President, Finance and Business Transformation
ManpowerGroup

BREAK OUT TRACK 2: SERVICE EXCELLENCE & EXPERIENCE MANAGEMENT

3:30 pm - 4:00 pm Developing & Refining a Service Excellence Mindset: Creating Customer Value by Addressing Business Pain Points
Ellen Cnudde - Head of GBS Strategy and Value Realization, Bayer
Florence Mui - EVP, Head of Merck Business Services, Merck KGaA

For many shared services organisations that do not have a mandate, value selling customer management is critical to their success. Successfully predicting and addressing customer pain points often means a greater step towards becoming a valued partner of choice. Join this session to hear practical insights on how to achieve that:

·       Define a framework of clear roles and responsibilities

·       Identify and address customers true business needs and pain points

·       Developing an integrated interface to deliver frictionless customer experience

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Ellen Cnudde

Head of GBS Strategy and Value Realization
Bayer

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Florence Mui

EVP, Head of Merck Business Services
Merck KGaA

BREAK OUT TRACK 2: SERVICE EXCELLENCE & EXPERIENCE MANAGEMENT

4:00 pm - 4:30 pm Embedding Experience in GBS Service Excellence Framework: A Holistic Approach
Fausto Grelli - VP Enterprise Service Management GBS, PepsiCo

As GBS organisations move towards the next phase of value delivery, a paradigm shift is underway. Service delivery need to go beyond SLA delivery and productivity. Embedding experience in the service delivery framework is becoming the imperative. Yet it remains a challenge to build and prove a business case. Join us in this session as we explore how PepsiCo has been shaping its service excellence framework, acknowledging and addressing the pivotal role of experience - and overcoming the hurdles encountered on this transformative journey.

·       Why the time is now to focus on service experience

·       Sharing the PepsiCo approach to the service excellence framework from Design to Deployment and Measurement

·       Sharing practical ways on how to build your business case for service excellence and service experience

·       The role of experience in enabling the mindset shift from productivity powerhouse to transformation engine

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Fausto Grelli

VP Enterprise Service Management GBS
PepsiCo

4:30 pm - 4:35 pm Move back to the plenary auditorium


4:35 pm - 5:05 pm SSOW 2024 PIONEERS PANEL: Scaling Data Analytics in the Age of AI

Diederick Badon Ghijben - Industry Principal, Celonis


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Diederick Badon Ghijben

Industry Principal
Celonis

5:05 pm - 5:35 pm INNOVATION SPOTLIGHT: Pivoting Toward Tech-Enabled Innovation Capabilities

Stefan Alexander Schmid - Chief Customer Officer, Allianz Services

This session will share pioneering examples of how Allianz Services are building innovation capabilities within GBS.

·       Sharing examples where Automation, Process Mining and Generative AI are adopted across GBS services

·       Experimenting with Metaverse and Blockchain

·       Becoming the Innovation Engine for the group

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Stefan Alexander Schmid

Chief Customer Officer
Allianz Services

5:30 pm - 5:55 pm The 2024 State of the Shared Services & GBS Industry Survey Highlights & Trends

Tom Bangemann - Head of Data Development & Research, SSON Research & Analytics
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Tom Bangemann

Head of Data Development & Research
SSON Research & Analytics

6:35 pm - 8:35 pm SSOW 2024 Welcome Drinks Reception

What better way to start a full week’s learning other than making contacts with the best of the best in the shared services industry and share a few drinks together? We will also raise a toast to this year’s award winners!